The eBusiness Environment and Competing Firms' Collaboration Models - A System Dynamics Simulation Approach -

e비즈니스 환경과 경쟁기업간 협력 모형 - 시스템 다이내믹스 시뮬레이션 접근방법 -

In the recent Internet environment, there are different competition patterns among competitors as it was before. As we see real world example such as Covisint in automobile industry and Exostar in aerospace industry, collaboration among competitors now takes place and industry-wide B2B marketplaces come into existence. Hence, we suggest the extended system dynamics simulation model based on Kim(2002)’s collaboration profit models in order to explain competitors’ collaboration in the e-business environment. After all, we investigate the necessity of collaboration between competitors, and show the presence of the optimal investment decision making to collaborate. We also show that the effect of collaboration is changed as varying the industry characteristics such as standardization and volatility.