SCM환경에서 CRM을 이용한 ATP 모델 연구

ATP Model Related CRM in SCM Environment

In the supply chain, The ATP function doesn't only give customers to confirmation of delivery. It can be used by the core function with ATP rule that can reconcile supplies and demands on the supply chain. Therefore We can acquire the conformation about accuracy on the due date of supplier by using the ATP function of management about real and concurrent access on the supply chain, also can decide the affect about product availability due to forecasting or customer's orders through the ATP. This study analyze the data concerned with ATP and define the necessity on a SCM solution. Under the these environments, after defining the ATP rule that can improve the customer value and data flow related the CRM, we propose the advanced ATP model that proposes the method and classification system that can flexibly aggregate the ATP data with ATP rule on the supply chain.