얼굴유형별 승용차 구매 선호색채

-Preferred Color of Purchasing Automobile According to Face Types-

Based on the past research works on the relationship between face types and personality, personality and purchasing behavior, personality and color preference, face types and preference color, the author made a surmise that there could be any differences in color preference of purchasing automobiles according to face types. Objective of this research is to analyze what differences there are preferred colors of purchasing automobile according to face types. The questionnaires for preferred color of purchasing automobile were carefully surveyed, which was classified again by the face types. The result showed the facts, that the reverse-triangle face type preferred red color, the rectangular type yellow one, the round type green one, the diamond type the blue one, respectively. We suggested that the result could be utilized in establishing the automobile sales policy, provided some problems are fixed and the concrete researches into the factors that have influence on buying patterns and into the preferred color are carried out.