Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 39 Issue 2
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- Pages.131-146
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- 2001
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
The Effects of Facial Attractiveness and Appropriateness of Clothing on The Trait Evaluation
얼굴 매력성과 의복 적절성이 특질 판단에 미치는 영향
Abstract
The main purpose of this study, based on implicit personality theory and attribution theory, was to examine whether there exist the physical attractiveness stereotype, "what is beautiful is good," in the present Korea, and if exist, what is the content of it. The index of the physical attractiveness of this study was the facial attractiveness judged by 30 female university students. The appropriateness of clothing was manipulated by 4 types of clothing perceived appropriate for two assumed situations by female university students. Three female faces having high, medium, and low attractiveness were simulated with the same body dressed four types of clothing using CAD system, and a total of 12 stimulus persons were created. A total of 524 male and female(262 of male, 262 of female) university students from 3 universities in Kwangju, Korea were participated as subjects in this study. The design for the experiment was a 3