Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 39 Issue 11
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- Pages.15-26
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- 2001
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
A study on Clothing Behavior and Preference of clothing Design on the Comparison of Body types of Chinese Women
중국 여성의 체형별 의복행동 및 의상디자인 선호도 연구
- Kim, Hyo-Sook (Dept. of Apparel Design, Kon-Kuk Univ.) ;
- Lim, Soon (Dept. of Clothing & Textiles, Incheon Univ.) ;
- Son, Hee-Heong (Dept. of Apparel Design, Pai-Chai Univ.)
- Published : 2001.11.01
Abstract
China adopted a free market economy and is a member of WTO. It has now emerged as one of the most promising markets in the word for the near future. The purpose of this study was to investigate of Chinese women clothing behavior and preference of clothing design by body types and to suggest basic information for high quality clothes merchandising of exporting to China. The subjects in this study were 280 Chinese women, aged from 20 to 50 living in Beijing. The survey was taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation,
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