Journal of the Korean Society of Costume (복식)
- Volume 51 Issue 8
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- Pages.77-91
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- 2001
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
The Effects of Perceived Facial Attractiveness and Appropriateness of Clothing on the Task Performance Evaluation mediated by Likability and the Trait Evaluation
지각된 얼굴 매력성과 의복 적절성이 호감도, 특질 판단을 매개하여 과제 수행능력 판단에 미치는 영향
Abstract
The purpose of this study was to investigate the effects of the perceived facial attractiveness and appropriateness of clothing on the evaluation of task performance of target person mediated by subjects'likability toward and trait evaluation of the target person. The facial attractiveness of the female university students were used as index of physical attractiveness in this study. Three levels of facial attractiveness was manipulated based on the judgements by 30 female university students. Four types of clothes were selected perceived appropriate for two assumed situations by female university students. Three female faces having high. medium, and low attractiveness were simulated with the same body dressed four types of clothing respectively using CAD system, and a total of 12 stimulus persons were created. The design for the experiment was a
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