복식 (Journal of the Korean Society of Costume)
- 제51권1호
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- Pages.61-74
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- 2001
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
패션 점포 유형별 소비자 만족과 재구매의도 -의류 제품품질 및 서비스 품질의 영향을 중심으로-
The Consumer Satisfaction and Repurchase Intention according to Apparel Store types. - Focusing on Product Quality and Service Quality -
초록
This study is designed to examine the consumer behaviors affected by the product quality and the service quality in the garment industry. First of all, it is researched to recognize the differences in the mean of perceived product quality variables and the service quality variables in apparel stores. Secondly, the variables of the product quality and the service qualify are also investigated to see the casual effects in the consumer satisfaction and consumer repurchase intention, respectively. The 522 data, surveyed from the female college students, were analaysed with SPSS 8.0 version. Cronbach
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