산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)
- 제24권67호
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- Pages.83-92
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- 2001
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- 2005-0461(pISSN)
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- 2287-7975(eISSN)
검색엔진의 고객만족도 측정 및 평가
The Evaluation and Measurement of Customer Satisfaction for Search Engines
초록
This paper is to measure and evaluate the degree of customer satisfaction for internet search engines. The service quality scale is developed after testing validity and reliability through the result of inquiring into the literature and the interview of university students. The stepwise regression analysis using MINITAB is used to analyze the survey results.
키워드