Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
권호 표지

The Evaluation and Measurement of Customer Satisfaction for Search Engines

검색엔진의 고객만족도 측정 및 평가

  • 최성운 (경원대학교 산업공학과) ;
  • 이락구 (경원대학교 산업공학과 석사)
  • Published : 2001.10.01
Download PDF
⟨ Previous Next ⟩

Abstract

This paper is to measure and evaluate the degree of customer satisfaction for internet search engines. The service quality scale is developed after testing validity and reliability through the result of inquiring into the literature and the interview of university students. The stepwise regression analysis using MINITAB is used to analyze the survey results.

Keywords