Journal of KIISE:Software and Applications (한국정보과학회논문지:소프트웨어및응용)

Korean Institute of Information Scientists and Engineers (한국정보과학회)
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Design of Multi-Attribute Agent-Mediated Electronic Commerce Negotiation Model and its Framework

다중변소 기반 에이전트 중재 전자상거래 협상 모델 및 프레임워크 설계

  • Published : 2001.11.01
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Abstract

Today\`s first generation shopping agent is limited to comparing merchant offerings usually on price instead of their full range of attributes. Even in the full range comparison, there is not a good model which considers the overall features in the negotiation process. Therefore, the negotiation model needs to be extended to include negotiations over the more attributes. In this paper, we propose a negotiation model in the agent-mediated electronic commerce to negotiate over prices, product features, warranties and service policies based on utility theory and simple heuristics. We will describe a prototype agent-mediated electronic commerce framework called Pmart. This framework provides the software reuse and the extensibility based on the object-oriented technology. It is implemented on Windows-based platforms using Java and CORBA for the network transparency and platform independence.

오늘날의 1세대 구매 에이전트는 상품의 전체 특징 변수(attribute)에 대해서보다는 주로 판매자들이 제시한 가격만 비교해서 구매행위를 대행해 주고 있으며, 간혹 가격 이외의 변수에 대한 비교를 해주는 에이전트의 경우에도 협상(negotiation) 과정에서 전체 변수를 적절하게 고려해주는 협상 모델은 찾아보기 힘들다. 따라서 전자 상거래의 협상 모델(negotiation model)을 가격 변수뿐만 아니라 상품의 전체 변수로 확장 시켜 주는 것이 절실히 요구되고 있다. 본 논문에서는 유틸리티(utility) 이론과 간결한 휴리스틱스(simple heuristics)에 바탕을 두어서 가격, 상품의 특성, 보장 기간, 서비스 정책 등에 대해서 협상을 벌이는 에이전트 중재에 의한 전자 상거래 협상 모델을 제시하고, 이를 구현하는 프레임워크 Pmart의 원시 시스템에 관해서 논한다. Pmart는 객체 지향 기술에 바탕을 둔 소프트웨어 재사용과 확장성을 제공하고 있으며, 네트워크 투명성과 플랫폼 독립성을 위하여 Java와 CORBA를 이용하여 구현하고 있다.

Keywords

References

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