한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제25권8호
  • /
  • Pages.1512-1523
  • /
  • 2001
  • /
  • 1225-1151(pISSN)
  • /
  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
권호 표지

의류제품 구매시 소비자의 전환장벽지각이 점포충성도에 미치는 영향

The Effect of Consumer’s Switching Barrier Perception on Store Loyalty in Apparel Product Purchasing

  • 김수진 (전남대학교 가정대학 의류학과) ;
  • 정명선 (전남대학교 가정대학 의류학과)
  • 발행 : 2001.10.01
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초록

The purposes of this study were to examine the effect of switching barrier perception on store loyalty in apparel product purchasing to classify the factors of switching barrier perception, and additionally ot identify differences of store loyalty and switching barrier perception according to demographic characteristics. The questionnaire was administered to 300 women shopped in a department store in Gwang-ju city during February 10-23, 2001. Data collected from 261 women were analyzed by using frequency, factor analysis, ANOVA, Duncan-test, regression analysis by SPSS for windows PC program. The results were as follows; 1. The consumer’s perceived switching barrier was composed of three factors; economic psychological, time factor. 2. There was significant difference in store loyalty according to consumer’s age, occupation, education level. and income. 3. There was significant differences in economic. time switching barrier perception according to consumers’age, occupation education level, and income. There was significant difference in psychological switching barrier perception according to consumers’ occupation education level, and income. 4. The swiching barrier perception significantly infulenced on the store loyalty.

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