한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제26권2호
  • /
  • Pages.111-130
  • /
  • 2001
  • /
  • 1225-1119(pISSN)
  • /
  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지

시장 지향성, 조직의 서비스 지향성, 경영성과의 관계

The Relationships between Market Orientation, Organizational Service Orientation, and Performance

  • 발행 : 2001.06.01
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This study aims to examine the difference between market orientation, organizational service orientation, performances (employee satisfactions and business performances) across the type of hotel grade, and investigate the effect on performances of market orientation, organizational service orientation, and interaction of these two factors. For these purposes the authors developed 13 research proposals. The data for this research which were collected from Korean hotel firms’ managers and employees were analyzed with one-way ANOVA, regression analysis. The findings can be summarized as follows. First, five-star hotels display higher levels of market orientation, organizational service orientation, performance (employee satisfaction, business performance) than four-star and three-star hotels. Second, market orientation, organizational service orientation, and interaction of these two variables have significant effects on performances(employee satisfaction, business performance).

키워드

참고문헌

  1. 마케팅연구 v.11 no.1 시장 지향성이 성과에 미치는 영향: 수출기업의 경우 권영철
  2. 한국마케팅저널 v.2 no.1 종업원의 직무만족과 조직의 서비스 지향성이 종업원의 서비스 지향성에 미치는 영향에 관한 연구 박성연
  3. 마케팅연구 v.11 no.2 시장지향성이 사업성과에 미치는 영향 예종석;윤운락
  4. 마케팅연구 v.13 no.1 서비스기업의 시장 지향성과 성과: 벤치마킹, 서비스 품질 및 고객만족의 인과적 역할 유동근;강성단;이용기
  5. 국제경영연구 v.6 전략경영과 수출성과에 관한 연구 유승훈
  6. 경영학연구 v.27 no.3 시장 지향성의 영향요인과 결과의 인과관계: 국내 전문대학을 중심으로 이용기
  7. 대한경영학회지 no.16 호텔기업 서비스접점 요원의 지각된 서비스 지향성: 조직가치와 종업원태도 변수의 구조적 관계 이용기;박대환;박영균
  8. 관광학연구 v.21 no.1 호텔산업에서의 시장 지향성과 성과·직무만족과 직무몰입의 매개적 역할 이용기;유동근;이대홍
  9. 마케팅연구 v.11 no.2 시장 지향성: 선행요인, 매개요인, 그리고 성과간의 구조적 관계 이용기;유동근;이학식
  10. 한국마케팅저널 v.2 no.1 시장 지향성에 대한 관리자와 종업원간, 호텔등급별 지각차이 및 경영성과의 관계 분석 이용기;장경란;임종달
  11. 경영학연구 v.27 no.1 시장 지향성과 성과 사원만족, 고객만족 및 기업 이미지의 매개적 역할 이학식;김영;이용기
  12. 경영학연구 v.28 no.1 호텔기업의 시장 지향성과 경영성과와의 관계성, 그리고 매개변수에 관한 연구 이학식;장경란;이용기
  13. Service America! Doing Business in the Service Economy Albrecht, Karl;Ron Zemke
  14. Journal of Health Care Marketing v.16 no.1 Internal Marketing Builds Service Quality Benoy, J.
  15. European Journal of Marketing v.32 no.5/6 Marketing and Competitive Performance: An Empirical Study Doyle, P.;V. Wong
  16. Human Resource Planning v.19 no.2 Internal Service Quality, Customer and Job Satisfaction: Linkages and Implications for Management Hallowell, R.;L.A. Schlesinger;J. Zornisky
  17. Journal of Marketing v.62 Market Orientation and Organizational Performance: Is Innovation a Missing Link? Han, Jin K.;Namwoon Kim;Rajendra K. Srivastava
  18. Journal of Marketing Management v.15 A Contingency Approach to Market Orientation: Distinguishing Behaviours, Systems, Structures, Strategies and Performance Characteristics Harris, Lloyd C.;Nigel F. Piercy
  19. The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value Heskett, James L.;W.E. Sasser, Jr.;Leonard A. Schlesinger
  20. Journal of Marketing v.57 Market Orientation: Antecedents and Consequences Jaworski, Bernard J.;Ajay K. Kohli
  21. Personnel Psychology v.49 no.4 Linking Employee Perception of Service Climate to Customer Satisfaction Johnson, J.W.
  22. Journal of Marketing v.54 Market Orientation: The Construct, Research Propositions, and Managerial Implications Kohli, Ajay K.;Bernard J. Jaworski
  23. Journal of Marketing Research v.30 MARKOR: A Measure of Market Orientation Kohli, Ajay K.;Bernard J. Jaworski;Ajith Kumar
  24. Asia Pacific Journal of Tourism Research v.4 no.1 The Structural Relationships Between Service Orientation, Mediators, and Business Performance in Korean Hotel Firms Lee, Yong Ki;Dae Hwan Park;Dong Keun Yoo
  25. European Journal of Marketing v.34 no.2 Service Orientation in Transitional Markets: Does It Matter? Lynn, Monty L.;Richard S. Lytle;Samo Bobek
  26. Journal of Retailing v.74 no.4 SERV*OR: A Managerial Measure of Organizational Service Orientation Lytle, Richard S.;P.W. Hom;M.P. Mokwa
  27. Journal of Marketing v.54 The Effect of a Market Orientation on Business Profitability Narver, John C.;Stanley F. Slater
  28. Hospital and Health Service Administration v.40 no.4 Service Quality Revisited: Striving for A New Orientation O'Connor, S.J.;R.M. Schwechuk
  29. Academy of Management Journal v.22 no.2 Some Correlates of Experienced Job Stress: A boundary Role Study Parkington, J.;B. Schneider
  30. Service Marketing Rust, R.;A.J. Zahorik;T.L. Keiningham
  31. Harvard Business Review v.73 Why Satisfied Customers Defect Sasser, W.E.;T.O. Jones
  32. Winning the Service Game schneider, B.;D.E. Bowen
  33. Customer for Life: How to Turn That One-Time Buyer into a Lifetime Customer Sewell, Carl;Paul B. Brown
  34. Journal of Marketing Research v.31 The Influence of the Firms on Sales Force Behavior and Attitudes Siguaw, Judy A.;Gene Brown;Robert E. Windings II
  35. Journal of Marketing v.58 Does Competitive Environment Moderate the Market Orientation-Performance Relationship? Slater, Stanley F.;John C. Narver
  36. Business Horizons v.37 Market Orientation, Customer Value, and Superior Performance Slater, Stanley F.;John C. Narver
  37. Harvard Business Review Customer Intimacy and Other Value Disciplines Treacy, Michael and Fred Wiersema
  38. Journal of Marketing v.51 Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework Walker, Orville C., Jr;Robert W. Ruekert
  39. Journal of Marketing Theory and Practice v.5 no.4 Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work? Wright, Newell D.;James W. Pearce;James W. Busbin
  40. Service Marketing Zeithaml, V.;M. Bitner