Abstract
This study tried to investigate whether characteristics of the perceiver and image of ideal woman made differences in the important factors for the selection clothing and the preference of clothing. A poll of 650 men & women between the ages of 20-39 living in Daegu was taken for this study. Factor analysis, cluster analysis, frequency, ANOVA-test, t-test, and $\chi$$^2$-test were implemented with the SPSS-package. The characteristics of clothing types used in this study included: sexy, masculine, feminine, dramatic, elegant-classic, and casual. The results were as follows. 1. In the situation of first impression formation, the characteristics of the perceiver made differences in the selection of clothing types. Women took self-satisfaction and fashion factors to be more important than men, so did persons in their 20s than 30s. And the unmarried took self-satisfaction factor to be more important than the married. 2. Men and women had different images of the ideal woman. Under special situations of first impression formation, such as, formal blind dates on the condition of marriage and casual blind dates, there were differences in clothing preference.