국내 포장 전시회의 활성화 방안에 관한 연구

Study on Development Method of Packaging Exhibition

This study was carried out to investigate development method of packaging exhibition in korea. Even if Seoul Pack is held by 8th times, it marks time in comparison with other famous packaging exhibitions(e.g. Inter Pack, Pack Expo and Tokyo Pack). They have been developed every year. Seoul Pack is small scare, there is no comparison between ours and other famous packaging exhibitions. Seoul Pack is 1/10 over Tokyo Pack in the exhibition scale and visitors. Seoul Pack needs an active public information to develop national scale. After exhibition we distributer 70% of earnings and reinvest 30% of promotion. We needs over 400 exhibitors, 1,500 booths and 100,000 visitors in other to advance national exhibition in the near future.