패션비즈니스 (Journal of Fashion Business)
- 제4권4호
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- Pages.135-151
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- 2000
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- 1229-3350(pISSN)
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- 2288-1867(eISSN)
성인(成人) 남성(男性)의 드레스 셔츠 소비자(消費者) 실태조사(實態調査) I - 착용실태(着用實態)와 구매실태(購買實態)를 중심(中心)으로 -
A Research on the Consumer's Actual Condition for Men's Dress Shirt I
- Lim, Hye-Won (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
- Sohn, Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
- 발행 : 2000.12.30
초록
The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex,
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