패션비즈니스 (Journal of Fashion Business)
- 제4권4호
- /
- Pages.29-40
- /
- 2000
- /
- 1229-3350(pISSN)
- /
- 2288-1867(eISSN)
노년 여성(老年 女性)의 의복구매행동(衣服購買行動)에 관(關)한 연구(硏究)
A Study on the Clothes Purchasing Behavior of the Eldery Women
- Wee, Hye-Jung (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
- Shon, Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
- 발행 : 2000.12.30
초록
Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS
키워드