Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Online Research and Response Behavior Model

Online Research와 응답자 행동모델 고찰

  • Ahn, Sohyun (Dept. of Clothing & Textile Design, Pusan National University) ;
  • Suh, Yonghan (Dept. of Business Administration, Pusan National University) ;
  • Go, Jaejoong (Dept. of Distribution Information, Ulsan College) ;
  • Kang, Yongsu (Dept. of Distribution Information, Ulsan College)
  • 안소현 (부산대학교 의류학과) ;
  • 서용한 (부산대학교 경영학과) ;
  • 고재중 (울산과학대학 유통정보학과) ;
  • 강용수 (울산과학대학 유통정보학과)
  • Received : 2000.03.10
  • Published : 2000.08.31
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Abstract

With the increase of using Internet in clothing shopping, the gathering of customer information based on online research is emphasized. The purposes of this paper summarized the several aspects of on-line research as new data collection methods and investigate some characteristics through reviewing extant literature on online research. We explored a conceptual model of response behavior for the purpose of the literature in a manner which enhance a deeper understanding of online response behavior. This model was focused on exchange paradigm instead of a "help-the-sponsor" approach. The proposed conceptual framework included questionnaire design, response incentive, commitment, convenience, expertise, response behavior (satisfaction and attitude), and online research performance.

Keywords