Coordination Approach for Electronic Commerce Development

전자상거래 개발을 위한 코디네이션 접근 방식

Successful Electronic Commerce(EC) requires not only a transformation of the supply chain but a redesign of organizational processes as well. Just as the organizations in a supply chain must cooperate with each other to achieve a collective goal, so too do the departments and groups that comprise an organization depend on each other to achieve the organization's goals. A lack of coordination at either of these levels can result in poor performance and high coordination costs. In addition, changes in inter-organizational dependencies can affect the dependencies within the affected organizations. The lack of coordination across two levels results in a transition gap in transforming the inter-organizational design to the intro-organizational design in EC deployments. The purpose of this research is to develop a modeling method for coordination, managing the linkage between inter- and intra-organizations in EC deployments. The method was applied to the EC development project of a cable TV home-shopping company. The coordination approach enabled us to manage dependencies among the coordination elements and identify the effect of a change on other elements, which became the basis for effective EC deployments. We will discuss the method and compare it with other dependency management methods.