A Study on the Analysis of Data Using Association Rule

연관규칙을 이용한 데이터 분석에 관한 연구

In General, data mining is defined as the knowledge discovery or extracting hidden necessary information from large databases. Its technique can be applied into decision making, prediction, and information analysis through analyzing of relationship and pattern among data. One of the most important works is to find association rules in data mining. Association Rule is mainly being used in basket analysis. In addition, it has been used in the analysis of web-log and user-pattern. This paper provides the application method in the field of marketing through the analysis of data using association rule as a technique of data mining.