복식 (Journal of the Korean Society of Costume)
- 제50권8호
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- Pages.165-175
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- 2000
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
패션상권에 따른 소비자의 의복구매행동 연구
A Study on Consumer Buying Behavior According to Fashion Trading Area
초록
The Purposes of this study are to analyze fashion trading area's conditions of Busan area to establish fashion marketing strategies for the conditions of location in choosing the new retailers and to propose the most efficient, optimum fashion trading area(FTA) under the management mind of low cost and high efficiency according to the changes of 21C management paradigm. The subjects of investigation for this study were 1083 women visited FTA in Busan. The data were analyzed by using MANOVA, ANOVA, frequency and trend analysis, and the Cronabach
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