References
- CRM에서 CRE로 아사오카 토모오;이시이 테츠;코야마 켄지
- Relationship Marketing-Bringing quality, customer service and marketing together Martin Christopher;Adrian Payne;David Ballantyne
- Harvard Business Review Preventing the Premature Death of Relationship Marketing Susan Fournier;Susan Dobscha;David Glen Mick
- e-business : roadmap for success Ravi Kalakota;Marcia Robinson
- the power of eCRM Microstrategy
- communications of the acm v.43 no.8 Automatic Personalization Based on Web usage Mining Bamshad Mobasher;Robert Colley;Jaideep Srivastava
- Journal of organizational computing and electronic commerce v.10 no.4 A Next Generation Multimedia Call Center for Internet Commerce : IMC B. K. Moon;J. K. Lee;K. J. Lee
- loyalty.com :customer relationship management in the new era of internet marketing Fredrick Newell
- CRM : how to get there form here Melinda Nykamp
- Harvard Business Review Is Your Company Ready for One to One Marketing Don Peppers;Martha Rogers;Bob Dorf
- Long Range Planning v.32 no.2 Building Customer-Supplier Relationship in Electronics Polly Pick
- EM v.8 no.2 Business Models for Electronic Markets Paul Timmers
- e-Everything: Technology - enabled customer relationship management Web Assosiates
- 고려대학교 대학원 경영학과 석사학위논문 인터넷상의 개인화 사업모델에 관한 연구 서형식
- 한국경영과학회 추계학술대회 논문집 인터넷상에서의 개인화마케팅 사업 모형과 기술에 대한 사례 연구 이경전;서형식
- e-commerce no.5/6 CRM의 개념과 특징 이동길