Communications of the Korean Institute of Information Scientists and Engineers (정보과학회지)

Korean Institute of Information Scientists and Engineers (한국정보과학회)
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데이터 마이닝을 이용한 CRM

  • Published : 2000.11.01
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Abstract

Keywords

References

  1. Data Mining TEchniques: For Marketing, Sales, and Customer Support M. J. A. Berry;G. Linoff
  2. 한국썬소식 CRM(Customer Relationship Management)
  3. Informix Magazine 인포믹스의 CRM 전략과 솔루션
  4. 오라클 백서 Oracle CRM : Release 11i Statement of Direction 한국오라클
  5. CRM Forum Report Components of a CRM System and a Value-Driven Approach to Implementation R. Forsyth
  6. 한국정보과학회 데이타베이스 연구회지 v.13 no.4 데이타마이닝 : 개념 및 연구동향 이도헌
  7. Communications of the ACM v.43 no.8 Introduction: Personalized Views of Personalization Doug Riecken
  8. Communications of the ACM v.43 no.8 The Business of Personalization : Experience with Personalization of Yahoo! Udi Manber;Ash Patel;John Robison
  9. Communications of the ACM v.43 no.8 Personalization on the Net using Web mining: Introduction Maurice D. Mulvenna;Sarabjot S. Anand;Alex G. Bhner
  10. Communications of the ACM v.43 no.8 Automatic Personalization based on Web Usage Mining Bamshad Mobasher;Robert Cooley;Jaideep Srivastava
  11. SPSS White Paper Building Profitable Customer Relationships with Data Mining H. Edelstein