Abstract
ISDN, the beginning of broadband and multimedia service, is a digital network that provides integrated end-to-end digital telecommunication services for transmissions of different kinds of information, from voice and facsimiles to data and images. In Japan, Britain and U. S there has been shown the demand of ISDN is considerable and ISDN technology is becoming quite stable. Furthermore,their ISDN service experience helps them to set up and carry out the marketing strategies for Internet access services such as ADSL, Cable Modem and WLL, etc. This paper examines and compares services, charge and discount scheme of ISDN across 14 telecommunication carriers. It can be utilize as a reference for diffusing ISDN as well as developing Internet access services and marketing strategies.