A Study of to increase Selling for Korea′s Dininng-out industry - In center of cunstomer′s content of family restaruant-

한국외식산업 매출증대에 관한 연구 (패밀리 레스토랑 고객만족도 중심으로)

  • 진양호 (경기대학교 관광학부, 한국조리학과) ;
  • 강병관 (서귀여자중학교)
  • Published : 1999.08.01

Abstract

The Dining-out industry should catch up with the rapid change of economic environment actively and achieve the objectives of the company. Therefore, the management of Dining-out industry should be focused on the customers' changeable behavior, which is the center of economic environment, and make customers satisfied as the first factor. The purpose of this study is to find out the relation between the customers' content and the growing of selling in Dining-out industry, to compare with the merit and the demerit of the Dining-out industry objectively, and finally to contribute the increasing of selling in Dining-out industry.

Keywords