산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)
- 제22권52호
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- Pages.141-153
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- 1999
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- 2005-0461(pISSN)
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- 2287-7975(eISSN)
기업간 관계구조 관리유형의 선행변수에 관한 연구
A Study on the Antecedent Variables of Relationship Structure Type
초록
The focus of marketing study on the strategic tools has shifted from traditional 4Ps'(product, price, place and promotion) to macro relationship marketing which places emphasis on interfirm relationships. The purpose of this study is to develope antecedent variables of relationship type which play the most important role of interfirm relationships, and the antecedent variables of relationship structure comprises three factors : 1) transactional relationship structure, 2) hierarchical relationship structure and 3) embedded relationship structure.
키워드