Abstract
This study intends to define $\ulcorner$personality$\lrcorner$ as $\ulcorner$Human-ware$\lrcorner$ based on $\ulcorner$Gene-ware$\lrcorner$ in business management. The sides of personality in management are important source of manifestation of ‘Synergy’, because the importance of personality, that is, $\ulcorner$attitude$\lrcorner$ in individuals is increasing compared with the traditional techniques, $\ulcorner$craft$\lrcorner$. In this work it is considered that Human-ware activates interchange in reciprocal relation between Gene-ware and Hard-ware and performs balancing, intermediating (catalyzing) functions in relative that things(Geneware $\leftrightarrow$ Humanware $\leftrightarrow$ Hardware). $\ulcorner$Gene-ware$\lrcorner$ represents factor and phenomena of life in evolutionary information as human instincts, system of Gene-duum(Gene＋Residuum(in phenomenology) ), Synchronization(in structuralism). In this view, this paper defines the concepts and effects of personality in management as the results of creative and stational functions of Human-ware. And this paper intends to identify the strata of psycho in human as three vertical aspects of $\ulcorner$Manifest$\lrcorner$, $\ulcorner$Latent$\lrcorner$, and $\ulcorner$Found$\lrcorner$, in this respects, function of Human-ware have analogy to that of Manifest in psychological behaviors. Finally, reviewing the Ford system based on Fordism and Taylor's system in Industrial Engineering, pursues the meaning and importance of personality, that is Humanware in management.