Self-concept of High School Girls in Relation to Their Clothing Selection Behavior

This study aims to figure out the levels of self-concept, to reveal the aspects of clothing selection behavior, and to clarify the relation of self-concept to clothing selection behavior in high school girls. Questionnaire was used to collect data. The subjects were made up of 298 second-grade high school girls from four parts in Taegu. The findings of this study are as follows : 1. The level of physical self, personal self, family self, and social self of high school girls are shown as above average. 2. In general trend of their clothing selection behavior, the scores related to practicality, economy, exhibitionism except fashionability are shown as high. 3. It seems that high school girls have a tendency to firstly weigh exhibitionism, and then economy, practicality, fashionability are followed one after another. 4. Physical self is shown as significantly different in fashionability, exhibitionism among clothing selection behavior.