한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제23권1호
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- Pages.128-139
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- 1999
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복착용 동기와 유행현상의 상호작용에 관한 질적 연구
The Interaction between Clothing -Wearing Motives and fashion Phenomenon: A Qualitative Approach
초록
As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.