A Study on the Recognition and Actual Wearing Condition of Foundation Garments for Adult Women

성인여성(成人女性)의 화운데이션 제품(製品)에 대한 인식(認識)과 착용(着用)에 관한 연구(硏究)

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the foundation garments befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their recognition and actual wearing condition of foundation garments and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer (SAS) and analyzed by using frequency, percentage, ${\chi}^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The most of the adult women were aware of the basic underwear terminologies and the absolute majority of them wore brassieres, while a half of them used the girdles. In contrast, only a small portion of them wore body suites or waste-nippers and the absolute minority of them had garterbelts. 2. The use of the foundations depended much on users' ages or seasons. They had begun to wear brassieres and girdles at their age of 15 on average, and bodysuites, waist-nippers or garterbelts around their age of 20 depending on their individual needs. 3. The adult women had 3-6 brassieres and 2-3 girdles on average, but only a minority of them owned one or two body suites, waist-nippers or garterbelts. They had ever used the functional foundations (11.5%) or imported foundations (35.9%), It has been found through this study that adult women's recognition and actual wearing condition of their foundation garments differ by age group, which may well suggest that foundation production need to take such age-wise practices into consideration in setting up their foundation production and marketing strategies.