복잡성 이론과 기업경영: 프랙탈 경영방식을 중심으로

Complexity Theory and Organization Management

Facing the globalization of world economy, intense market competition, radical change of information technology, firms are obliged to create a new type of organizations characterized by flexibility and adaptability to new and dynamic environments. This paper reviews the theories of complexity in physics briefly and discusses the implications of them on the management of business organizations. It analogizes the core concepts from complexity theories such as cooperative phenomena, self-organization, adaptation, positive feedback, and butterfly effect, and attempts to identify their implications on business management. Particularly, it suggests principles of 'Fractal' management which apply the fractal structure to the business organization.