A Study on strategy for C.I and VMD of Departmentstore

백화점 C.I와 VMD의 전략수립에 관한 연구

In recent enviornment changes of retail business, the importance of image process-evaluating visual data decision-in consumers' behavior has become prominent. With these understandings this research the problems and differentiation of C.I & MD in domestic shopping mall and also how to display images efficiently according to store concept which will emphasize it's differentiation and intergration value.