가정과삶의질연구 (Journal of Families and Better Life)
- 제16권1호
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- Pages.13-26
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- 1998
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- 2765-1932(pISSN)
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- 2765-2432(eISSN)
유통구조 변화가 소비자 행동에 미치는 영향에 관한연구-신유통업태 출현에 따른 가전제품 구매행동을 중심으로-
A Study of consumer behavior for electric appliance according to emergencing price-off store
초록
The purpose of this study of identify the changing trends of consumer behavior to emergencing Price-off store. Therefore this study analyzed contributing factors to consumer market selection behavior focused on electric appliances. for these research the data were collected through the questionnaire and 407 respondents were housewives in Seoul and Gyeongi-do. Their data were analyzed using Frequency Mean and
키워드