A Study on Freight Forwarders' Perceptions of Shipping Service Quality

복합운송업자의 해상운송서비스 질 인식에 관한 연구 - 우리나라 해상화물운송주선인을 중심으로 -

The purpose of this study was to explorei the nature of the relationship between several factors representing shipping service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of container shipping firm. An empirical study was carried out to examine not only the determinants of shipping service quality but also ists implications to the service marketing strategy. The data investigating the deteminants of shipping service quality were collected from Korean Multimodal Company , Shipping Freight Forwarders. Exploratory Factor analysis was carried out to analyze the data.