한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제22권7호
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- Pages.872-881
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- 1998
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의복태도와 의복구매동기의 관계에 대한 연구
The Relationship between Clothing Attitudes and Clothing Purchasing Motives
초록
The purposed of this study was to investigate the dimensions of clothing purchasing motives and to examine differences of these dimensions according to the demographic variables, and to examine the relationship between the clothing attitudes and clothing purchasing motives. The subjects selected for the final analysis were 595 adults rainging from 20's to 40's in age. As for the analytic method. Cronbach's