Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 22 Issue 4
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- Pages.452-459
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- 1998
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
Apparel Quality Evaluation Process bused on Means- Bnd Chain Theory: A Theoretical Study
수단-목적 사슬 이론을 이용한 의복품질 평가과정에 잔한 이론적 연구
Abstract
The purpose of this study was to discover a conceptual framework and evaluation process of apparel quality by means-end chain theory. The theoretical study was conducted to find out a conceptual framework and build a hypothetical evaluation process model of apparel quality. Apparel quality was perceived associative network called a means-end chain and was evaluated in several stages. A conceptual framework of apparel quality evaluation was organized into hierarchical relationships among four different dimensions: physical attribute, physical function, instrumental performance, and expressive performance. The means-end structure linked tangible physical attributes and function to more abstract instrumental and expressive performance. A hypothetical evaluation process model linked dimensions of apparel quality to the selected means-end relationship. Different consumers had different means-end chains for the same apparel. Therefore different subjects are likely to have different evaluation paths. From this study we can suggest an evaluation process model of apparel quality.
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