Consumer Information Needs for Development of the Consumer Information Program -Focused on Puchon city-

소비자 정보 프로그램 개발을 위한 소비자 정보요구 -부천시를 중심으로-

This study attempts to investigate what information the consumer want, and the needs and contents of information for 10 goods categories. Especially, this study aims to be used as the basic data for development of consumer information program. So, data of this survey was collected in Puchon, and the results can be used in regions which has the similar circumstance. Major findings are as follows. Consumers in Puchon think that it is difficult for them to have the information about goods. They want to know the comparative quality of goods and criterion of selection. Needs of information about 10 goods categories are different from each other. They want the informations about cereals/meats/vegetables, home appliance, book/stationery/toy more than others. They want to acquire the information from community bulletins and mass communication. So, consumer information center in University can produce the information program available to community members using this results. Then, they offer it to them through various channels.