한국농촌생활과학회지 (Korean Journal of Rural Living Science)
- 제8권2호
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- Pages.203-212
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- 1997
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- 1226-2447(pISSN)
농촌 여성지도자의 소비자 불평행동에 관한 연구 - 농촌생활개선회 임원을 중심으로 -
A Study on the Consumer Complaining Behavior of Rural Women Leaders
초록
This study was carried out to understand the consumer complaining behavior of rural women leaders and to identify variables affecting complaining behavior. 403 samples were collected from the rural women leaders in rural areas by mailed questionnaire from June 1 to June 20 in 1996. The data was analyzed by frequency, percentage, mean, chi-square, F-test, correlation, regression using SPSS/PC+ program. Most of rural women leaders experienced consumer dissatisfaction and damage, but they mainly took private complaining behavior. The rate of the non-complaining behavior was 20.1%. They recognized that consumer dissatisfaction and damage was due to external attribution. The results showed that the most influential variables for the consumer complaining behavior of rural women leaders were age and consumer capacity. The older they were and the more consumer capacity they had. the more active complaining behavior was taken.