복식문화연구 (The Research Journal of the Costume Culture)
- 제5권4호
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- Pages.80-88
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- 1997
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
진웨어 광고의 내용분석 -잡지광고를 중심으로-
Content Analysis of Jeanwear`s Advertisement -Focusing on Magazine`s Advertisement-
초록
The purpose of this study was to identify the denotating of visual message and linguistic message in the advertisement of Jean-wear, and to identify the image type in the advertisement of Jean-wear. Content analysis was done using the advertisement of Jean-wear from several fashion magazines which were published from January, 1996 to August, 1997. The advertisement of Jean-wear reflects the reality using the photos, and is image appeal type, appeals to the model\`s lifestyle, the western value. And that mostly singles person was appeared in the advertisement means solitude in modern society.
키워드