An Application of Sensory Engineering's Techniques for Customer Satisfaction

고객만족을 위한 감성공학기법의 응용 -자동차 개발을 위한 감성 어휘 구조화-

This paper considers an a, pp.ication of one of the sensory engineering's techniques, extraction and categorization of the sensory words, to the product of cars. The fourty five (45) sensory words are extracted in three steps. Two groups, which are characterized by whether possessing a car or not and each group consisting of one hundred persons randomly selected from the twenties or thirties, are asked to answer the questionaires with the extracted words in the five-grade semantic differential. The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into four categories.