Abstract
This study was designed to examine the determinants of housing decisions of prospective home buyers in newly constructed areas in Ulsan. The main focus was to clarify the current mobility motives. reasons for choosing present dwelling, housing values , housing satisfaction, housing Preferences of households. The data used in this study were collected from a probability sample consisting of 350 households, and analyzed through descriptive statistics, factor analysis, and analysis of variance. The major findings were as follows: 1) The motives of current mobility of households were home ownership, larger space, and better neighborhoods. 2) The reasons for choosing present dwelling were location. dwelling size, air quality and housing price. 3) Seventeen items of housing values were identified important. 4) Households were satisfied with dwelling size, number of rooms, views, and neighborhood facilities, 5) Dwelling features preferred by the households were the individual opinion of interior, perfect antinoise, better construction materials, better bath, kitchen facility etc.