Journal of the Korean Society of Clothing and Textiles (한국의류학회지)
- Volume 21 Issue 8
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- Pages.1307-1314
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- 1997
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
Consumers's Distrust for Discounting Claims and Purchase Intention for Apparel Products
의류 제품의 할인판매에 대한 소비자의 불신과 구매의도에 관한 연구
Abstract
This study investigated the factors that influence consumers' distrust and consumers purchase intention for discounting, specifically discounting of clothes. Through literature, discounting rate, retailer type and brand reputation were identified as influencing factors and were tested. A 2
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