Journal of Distribution Research (한국유통학회지:유통연구)

Korean DIstribution Association (한국유통학회)
권호 표지

INTERFIRM RELATIONSHIPS IN KOREAN ELECTRIC/ELECTRONIC PARTS INDUSTRY

  • Sejo Oh (Sejo Oh is Professor of Marketing, Yonsei University) ;
  • F. Robert Dwyer (F. Robert Dwyer is Professor of Marketing, University of Cincinnati) ;
  • Kim, Sungil (Sungil Kim is Instructor of Marketing, Yonsei University) ;
  • Park, Jin-Yong (Jin Yong Park is Instructor of Marketing, Yonsei University)
  • Published : 1997.12.01
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Abstract

This study of interfirm relationships is tested on a sample of Korean electric and electronic parts industry. The hypotheses present that (1) buyer's power affects administrative structure and relational norms, (2) communications are affected prior three antecedents, and (3) buyer's power, administrative structure, relational norms, and communication affects relational performances. The results indicate that buyer's power plays important roles in administrative structure and relational norms but communications are not explained three constructs. The result also indicates performances are partially affected by antecedents.

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