Journal of the Korean Home Economics Association (대한가정학회지)
- Volume 35 Issue 6
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- Pages.25-40
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- 1997
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
Consumer Problems with the Door to Door Selling and Mail Order Selling
방문판매와 통신판매에서의 소비자문제
- Yang, Hee (Dept. of Consumer & Child Studies, Seoul National Univ.) ;
- Rhee, Kee-Choon (Dept. of Consumer Studies & Resource Management, Seoul National Univ.)
- Published : 1997.12.01
Abstract
The purpose of this study was to investigate the level of the consumer problems with the door to door selling and mail order selling. Data were collected from housewives in Seoul who's ages are in their thirties and fourties. results show that both in door to door selling and in mail order selling, price-related problem is the most serious and the state of employment is the most significant variable.
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