패션 카탈로그에 대한 소비자 태도 연구 - 성별, 연령별 비교를 중심으로 -

A Study on the Attitude of Consumers about Fashion Catalogues

The purpose of this study are (1) to examine the reality of contacting with fashion catalogues, (2) to examine the consumer's attitude towards fashion catalogues, (3) to examine the correlation between consumer's attitude towards fathion catalogue by sex and age. It was found that, concerning frequency of contacting with fashion catalogues, women contact with them more frequently than men, and lower ages than higher ages. Also, it was shown that, both man and woman with merchandise catalogues, lower ages with merchant catalogues, and higher ages with mail order catalogues. With regard to methods of contacting with catalogue, it was found that men come to contact mainly through mail, women through the displayed goods in the sales shops, lower ages through the displayed goods in the sales shops and higher ages through mail. Concerning the consumer's attitude towards fashion catalogues, meaningful difference was shown in interesting level, attention level, information offering level and information utilizing level by sex. By age, meaningful difference was shown in interesting level, attention level, information offering level, information reliability level, information utilizing level and purchasing satisfying level. Regarding correlation between consumer's attitude towards fashion catalogues by sex, meaningful correlation was shown between all consumer's attitude. By age, meaningful correlation was not found, between 36 to 45 years old, between information reliability level and interesting level, and attention level, and information offering level, and information utilizing level but meaningful correlation was shown between consumer's other attitude.