유통경로의 거래내부화 결정요인에 관한 연구

The main purpose of this study is to identify and analyze the antecedent factors of internalization in channel system. Channel members opportunism and transaction atmosphere were identified as two major antecedent factors of internalization and some deteminants of those two factors were also analyzed. By using correlation, regression, and analysis of variance, eight research hypotheses were evaluated and all hypotheses except one were strongly supported and accepted. Some managerial implications were also discussed.