복식 (Journal of the Korean Society of Costume)
- 제27권
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- Pages.133-146
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- 1996
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- 1229-6880(pISSN)
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- 2287-7827(eISSN)
의류선물증여과정의 패러다임에 관한연구
A Paradigm for the clothing Gife-Giving Process
초록
Gift-giving is a universal behavior that still awaits satisfactory interpretation by social scientists. Gift are generally given to others in order to symbolize and celebrate important life events and family relationships. I also paper that by means of the selection and tranceference of gifts on these occasions im-portant symbolic messages are ocnveyed be-tween the giver and the recipient. Especially it suggested that gift-giving in the family can be interpreted as a means for socialization of its members Although clothing has been reported to be a frequently-given gift in sev-eral countries little is known about clothing gifts. This paper presents a paradigm for the clothing gift-giving process. Components of the clothing gift-giving process. Components of the clothing gift-giving are givers gifts recipients and situations involved. The para-digm consists of four stages : prepurchase purchase presentation and postpresentation. Theoretical and methodological issues in cloth-ing gift-giving research will be suggested and should be tested empirically.
키워드