A novel polymeric sunscreen agent was developed. It was prepared by the coupling reaction of 2-ethylhexyl 4-hydroxycinnamate with poly vinylbenzyl chloride(PVBC, average MW 6,500). In this reaction the reactivity was mostly affected by catalyst. In the absence of catalyst the yield was approximately 55% and in the presence of tetrabutylammonium bromide the yield was about 65%, but in the presence of tetrabutylammonium iodide the yield was 100% to give a average molecular weight 20,000 polymeric sunscreen agent. There were no side reactions, and its structure and purity were confirmed by various analytical methods, such as NMR, IR, and so on. UV radiation absorption efficiency is more than 70% compared with that of octyl methoxycinnamate. The solubility in polar oil, for example C12-15 alkylbenzoate and caprylic/capric triglyceride, is more than 50%. It showed high stability in the time course of test including acceleration test. This polymer is safe to skin because of poor permeability to skin, no side products in the process of preparing, and easy elimination of excess starting materials.