대한가정학회지 (Journal of the Korean Home Economics Association)
- 제34권4호
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- Pages.265-278
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- 1996
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- 1225-0937(pISSN)
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- 2234-2818(eISSN)
중년기주부의 외국상표 가전제품 구매성향 및 구매후 만족도에 관한 연구
A Study on the middle-aged wives' buying tendency of foreign appliances and the degree of their satisfaction
초록
This study was designed to examine the level of middle-aged wives' buying tendency of foreign appliances and the degree of their satisfaction, as well as to examine socio-demographic variables, psychological variables and their influences on buying tendency and post-purchase satisfaction. 318 middle-aged wives residing in Seoul and Pusan were questionnaired. Major finding are as follows: 1) Middle-aged wives' buying-tendency of foreign appliances proved more than middle-point. 2) Variables that affect buying-tendency are four: income, education level, preference for expensive goods, preference for well-known labels. 3) Variables that affect post-purchase satisfaction of foreign appliances are four: imcome, husband's occupation, preference for expensive goods, buying tendency.
키워드