예측 지원 시스템과 그래프 피드백 응용의 효과성

The Effectiveness of Graphical Feedback in Forecasting Support Systems

A considerable number of empirical studies have been conducted into the impact of graphical presentation of information on decision making performance. Very limited attention has been, however, devoted to the role of graphs as a means of delivering feedback. This paper investigated this issue by varying the presentation formats of outcome feedback in time series forecasting contexts. It was found that overall feedback was not decision-effective. Even enlarged and more salient feedback was of little value to overcome the conservative behavior. The results doubted the efficacy of graphical feedback in the design of EIS/DSS. Feedback did not appear to be a simple mechanism and further research is required to investigate its cognitive processes.