한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)
- 제19권5호
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- Pages.747-764
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- 1995
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- 1225-1151(pISSN)
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- 2234-0793(eISSN)
의상디자인요소가 의복착용자의 인상에 미치는 영향(제1보) -의복 형태와 색채의 영향을 중심으로-
The Effect of Elements of Apparel Design on Impression Formation Part I : Emphasis on the Effect of Form and Color of Cloths
초록
The purpose of the present study were 1) to identify the dimensional structure of impression formed of a female figure, 2) to analyze effects of several elements of apparel design on impression formation of the figure in suit. The experimental materials developed for this study were a set of stimuli and a response scale. The stimuli consisted of 60 drawings made by identical manipulations of 3 indepndent variables in 3 clothing styles(suit, dress and pants with blouse). The independent variables were (1) five clothing colors (red, blue, yellow, white and black), (2) two lengths(short/long) of suit skirt, dress, and pants (3) two types of blouse and dress collars (shirt collar/ribbon collar). The 7-point semantic differential response scale to measure the dependent variables (formed impressions of the female figure) was composed of 37 bipolar adjectives. Further- more, two open-ended questions were used for interpretation of the reponses. The study proceeded in three independent experimental part was based on the 3 clothing styles using a 5(color)
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